Brain Cancer Awareness
To support the launch of the new OurBrainBank app, we created a dynamic animated poster displayed on billboards along two of London’s busiest highways. This campaign not only promoted the app but also raised critical awareness about glioblastoma, an aggressive and fast-growing form of brain cancer.
The OurBrainBank app serves as a self-tracking tool, empowering glioblastoma patients to provide evidence-based data to their medical teams—an essential resource given the often lengthy intervals between clinical visits.
Evolving to Social
The client was highly satisfied with the impact of the large-scale billboards and subsequently requested to adapt the graphic for use across their social media channels and event branding.