Positively Fearless campaign

I was one of the senior creatives on the Janssen Pharmaceuticals Positively Fearless campaign, which championed open and honest dialogue around HIV diagnosis. The campaign highlighted advocates who courageously live their lives with HIV, while also providing vital education and directing the HIV community to life-saving resources. A core objective of the campaign was to empower individuals through knowledge and inspiration, fostering self-care both within the HIV community and beyond.

In addition to the Instagram channel, I applied my art direction and design expertise to create Facebook cover photos and oversee video editing.