Krispy Kreme aimed to generate buzz and excitement on social media for the grand opening of their flagship store in New York City’s iconic Times Square. As the Senior Art Director on the project, I led the creation of the initial social media assets. I directed a photoshoot featuring their signature doughnuts in the heart of Times Square, where I also took on the unique role of the hand model showcased below.
Yes, those are my hands.
NYC Times Square
To support the store launch, we developed multiple image variations and produced animated content for distribution across diverse social media platforms.
-
-
Description text goes here
-
Description text goes here
Added Bonuses
We also designed custom T-shirts and developed Snapchat filters to drive additional engagement and generate excitement around the store opening and the introduction of new glaze flavors.
